Our Story

CoachDoc’s founders, Dr Naomi Craft and Dr Sue Morrison, are both experienced GPs and accredited Executive Coaches.

They are focused on providing an individualised, tailored service, putting the client's agenda at the centre of the conversation. They aim to facilitate change by enhancing the ablity to implement positive decisions.

“I believe that coaching helps us to more clearly focus on our choices and actions, so that we can use our emotional intelligence to enhance our life progression and the quality of our experience at home and at work”

Meet Dr SUE MORRISON

Sue is an experienced executive, leadership and end of life coach, supervisor and trainer. Her particular strength as an enabler derives from her diverse background in professional development, medicine, supervision, tutoring, appraisal and psychotherapy. She focuses on helping clients develop and transform through major transitions.  She previously held  senior posts in Postgraduate education with a particular interest in CPD and Interprofessional learning.

FRCGP, PCC, MA (HPE), FHEA

“I have an activist-pragmatist approach, a good sense of humour and an optimistic outlook. I’ve also had a range of challenging life experiences, where my own coaching has developed my capacity to be resilient and compassionate, and fostered my interest in working with transitions at many different stages.”

Education and accreditations:

ICF accredited Professional Certified Coach

AfC Individual and Group accredited Supervisor

FRCGP – Royal College of GPs, University of London

MA (Higher and Professional Education) – Institute of Education, University of London

Psychoanalytic Psychotherapy Training  & integral 3-year psychoanalysis London Centre for Psychotherapy

Narrative Supervision Skills training Tavistock clinic

Areas of expertise:

  • Coaching with individuals - transforming through transition, especially retirement.

  • Team coaching - extensive experience of facilitating teams in diverse settings over many years 

  • Coaching for Loss, Bereavement and End of Life

Professional experience:

  • Associate Director (GP specialty training) - London Deanery

  • Course Leader MA Interprofessional Education – University of Westminster

  • Associate Director (CPD) – London Deanery

  • Freelance coach, trainer and supervisor – individual and team coaching, supervision of coaches and training workshops. 

“I’m a non-judgemental listener, sensitive to the complexities of life's dilemmas and challenges. My own past personal experience of bereavement has deepened my understanding of change and loss, as well as the need to look for opportunity and possibilities in life.”

Meet Dr NAOMI CRAFT

MRCGP, ILM Dip, DipCertEd

Naomi is an experienced executive, leadership, end-of-life and health coach, facilitator and supervisor, as well as an academic GP in the NHS.   Drawing on her background in management, professional support and development, and medicine, she brings an empathic, inclusive style to coaching and training

She supports clients from diverse backgrounds, from both medical and non medical fields. The conversations range from career and life transitions, to future planning, relationship challenges, and loss—helping individuals and teams move from good to great while reducing barriers to progress.

A former GP partner, she now works as a Coach, Programme Director and Trainer in the NHS, alongside private coaching with CoachDoc and consultancy work with Management Futures.

“Working collaboratively, I’m experienced at teasing out the drivers for change; my style is facilitative and reflective, supporting a process of change from good to great, as well as managing loss and disappointment”

Education and accreditations:

ILM level 7 Diploma in Leadership Mentoring and Executive Coaching

Certificate in Coaching Supervision, Centre for Supervision and Team Development

MRCGP passed 1995

Introductory course in Narrative Supervision skills

Areas of expertise:

  • Coaching with individuals - through personal and career challenges, including leadership and highly performing teams.

  • Coaching for Health - using coaching skills in a medical consultation

  • Coaching for Loss, Bereavement and End of Life

  • Delivering workshops and training - in person and on-line

  • Facilitating groups in diverse settings - including away days and team building