Our Story

CoachDoc’s founders, Dr Naomi Craft and Dr Sue Morrison, are both experienced GPs and accredited Executive Coaches.

They are focused on providing an individualised, tailored service, putting the client's agenda at the centre of the conversation. They aim to facilitate change by enhancing the ablity to implement positive decisions.

“I believe that coaching helps us to more clearly focus on our choices and actions, so that we can use our emotional intelligence to enhance our life progression and the quality of our experience at home and at work”

Meet Dr SUE MORRISON

Sue is an experienced executive, leadership and health coach, coaching supervisor and trainer. Her particular strength as an enabler derives from her diverse background in professional development, medicine, supervision, tutoring, appraisal and psychotherapy. She focuses on helping clients develop and transform through major transitions. 

As well as an individual coaching practice, she runs training programmes and supervision in Coaching and Mentoring and Coaching for Health. She has an eclectic practice, working with a wide range of backgrounds and ages. She was previously an Associate Director (Medical Education) with the London Deanery (now Health Education England), ran a masters’ programme in Inter-professional Education and was a GP before concentrating solely on her coaching practice. She has worked with organisations such as Health Education England, Westminster Clinical Commissioning Group, Huntingdon Community Cancer Network and Jewish Care.

FRCGP, PCC, MA (HPE), FHEA

“My particular strengths as a coach and enabler derive from my diverse training across education, supervision, tutoring, appraisal and psychotherapy.

I have an activist-pragmatist approach, a good sense of humour and an optimistic outlook. I’ve also had a range of challenging life experiences, where my own coaching has developed my capacity to be resilient and compassionate, and fostered my interest in working with transitions at many different stages.”

Education and accreditations:

FRCGP – Royal College of GPs, University of London

MA (Higher and Professional Education) – Institute of Education, University of London

Foundation Course in Humanistic Psychotherapy – Spectrum

Introductory course in Psychoanalytic Psychotherapy & integral 3-year psychoanalysis

Narrative Supervision Skills training

ILM Level 7 diploma in Executive Coaching & Mentoring

Coach Supervisor Accreditation – Association for Coaching

Other coaching and supervision accreditations

Areas of expertise:

  • Coaching with individuals - transforming through transition

  • Team coaching - increasing awareness of professional behaviours and attitudes

  • Introductory training in Coaching and Mentoring 

  • Extensive experience of facilitating teams and groups in diverse settings over many years 

Professional experience:

  • Associate Director (GP specialty training) - London Deanery

  • Course Leader MA Interprofessional Education – University of Westminster

  • Associate Director (CPD) – London Deanery

  • Freelance coach, trainer and supervisor – individual and team coaching, supervision of coaches and training workshops. 

“I’m a non-judgemental listener, sensitive to the complexities of life's dilemmas and challenges. My own past personal experience of bereavement has deepened my understanding of change and loss, as well as the need to look for opportunity and possibilities in life.”

Meet Dr NAOMI CRAFT

MRCGP, ILM Dip, DipCertEd

Naomi is an experienced executive, leadership and health coach, facilitator and supervisor, also working as an academic General Practitioner within the National Health Service.  Drawing on her background and training in management, appraisal, professional support and development, medicine, and work with international GPs, her empathic style and inclusive style is well suited to the support and encouragement required in a coaching and training context.  Conversations with clients from all backgrounds encompass wide-ranging areas including career and/or life transitions, future planning, relationship conflict, and dealing with loss. The aim is to help each individual or team to go from good to great and to identify and lessen the impact of barriers to progression.

Previously working as a partner in General Practice, she now works as a Coach, Programme Director and Trainer for Health Education England, and as an Educational Supervisor for NHS England & Improvement. Individual clients come from a range of backgrounds - both within and outside medicine. With CoachDoc, she has worked with organisations such as Westminster Clinical Commissioning Group, Faculty of Medical Coaches, PeoplePeople, Systemic Change Associates, Kingston, Croydon, Haringey and Barnet GP Federations, Jewish Care, Huntingdon Community Cancer Network and Bedford Hospital NHS Trust.

“Working collaboratively, I’m experienced at teasing out the drivers for change; my style is facilitative and reflective, supporting a process of change from good to great, as well as managing loss and disappointment”

Education and accreditations:

MRCGP passed 1995

ILM level 7 Diploma in Leadership Mentoring and Executive Coaching

Certificate in Coaching Supervision, Centre for Supervision and Team Development

Introductory course in Narrative Supervision skills

Areas of expertise:

  • Coaching through personal and career challenges

  • Leadership Coaching in highly performing teams and organisations

  • Coaching for Health

  • Introductory training in Coaching Skills

  • Facilitating groups in diverse settings

Professional experience:

  • Executive Coach, Professional Support Unit, Health Education England, NHS

  • Executive Coach and Supervisor, London Leadership Academy, NHS

  • Educational Supervisor, Individual Support, NHS England

  • GP, Senior Clinical Assessment Service, NHS 111

  • Freelance coach, trainer and supervisor – individual and team coaching, supervision of coaches and training workshops

  • ILM Certificate Supervisor, Management Futures